Wednesday, 30 March 2016

Online Donation for NGO

Fundraising is one of the most challenging issue for any NGO,to be able to function well and make a difference.  And Although, traditional or “offline” ways to raise funds are important, but in today’s web oriented world “online fundraising for NGOs” is proving to be more efficient than the conventional ways. Online fundraising for NGOs opens up a whole new world of fundraising possibilities and helps in engaging and retaining young, new and future supporters.

 
Getting online donations for NGO is more affordable and cost effective. The overhead cost to raise donations is reduced to a good extent and the man power required to get the work done is much less than with traditional ways. Using automated features for donor receipts, tax information, thank you notes and record keeping saves time, in addition to labour cost. It also helps in keeping the contacts, campaigns and so much more organized.
 
With online fundraising for NGOs, social causes could reach out to a wider audience and help attract new supporters. It helps to surpass the geographical limitation and anyone can donate from anywhere, at any time. NGOs don’t have to limit themselves to appeal to local supporters only. Hence, increasing the NGO’s visibility.
 
It has less financial risks than traditional fundraising and ismore convenient for donors. A person is more likely to click on a “Donate Now” button while reading about the work and stories mentioned on an NGO’s website, than sending a cheque in mail. With the right online platform and some time, an NGO can make even the remote people feel like they will still be a part of something good and social.
 
So, the NGOs who still haven’t started online fundraising, it is time to consider it. Because Online fundraising is the way to target a whole new rising generation of online people and retaining future supporters.
http://www.ishva.org


Wednesday, 9 March 2016

Use of Internet and Social media for non-profit organizations

Even though technology can prove to bea powerful tool for social good, it’s highly underutilised in the charity sector. Ishva.org was also born out of a similar idea, to help NGO’s in Delhi and India for fundraising efficiently.


e is an obvious pattern of increased media use amongst today’s youngsters. This online trend that can help NGO in India increase outreach, fundraising and recruitment capacity. To help NGO’s in Delhi or India, now one can just log on to their social media channels and make a donation. This is the pattern that needs to eb used utilised by the NGO’s.

By using social media, one can gain fresh support for the organization and its causes. Eg- Via the Ishva social media channels, we have been able to connect with the right donors, volunteers and individuals that share the passion for the cause.

People who donate to a charity are always worried whether the money was put to the intended use by the NGO’s in India. Internet and Social media provides a feasible and fast solution to convey the impact made by the donations. It offers the best way to promote the aim, work and impact created in front of the concerned audience, which is the key requirement for any non-profit’s growth.

We also have to factor in the various reasons why people contribute to charities, donate and support social causes. Internet and social media is a great platform to fulfil and support these reasons like adding to a societal image. Appreciating donors on social media also helps attract others who would favour this attention.


You can visit www.ishva.org or contact us to know more as to how social media can help NGO’s in Delhi and India.