how to raise funds for NGOs in India

The most basic and inevitable requirement for an NGO to work on their projects and programs is funds. But, with so much competition, it is not easy enough to get hold of desired support from donors all the time. In order to counter such a situation, it is important for NGOs to have access to information about new trends in non-profit technology, online fundraising for NGOs, and social media for NGOs. Thus, here are some simple steps to help understand and develop strategy about How to raise funds for NGOs in India ?:

1. Launch a new Mobile Optimised website 

To effectively do online fundraising for NGOs, social ventures need a website that makes a good first impression. Almost every donor will look at an organisation’s website before donating funds. If you’re interested in targeting domestic audiences with your fundraising it may be beneficial investing a little money in a mobile optimised site that will enable people to visit your site with their mobile phone. There are multiple tools available online that can enable small NGOs to launch well-designed, easy to use mobile compatible websites which includes social media integration as well. The costing for this can be very little and less. Integrating online donations is a big step for NGOs for raising funds. Add a “Donate Now” button to every page off your website and blog. A specific page that details how donors can donate online should be also be mentioned on the website.

2. Launch an e-newsletter

E-newsletters is one of the best way to reach to new generation of online donors. Crafted same as the typical printed newsletters, they are delivered to the followers inbox. It can be used to highlight the success stories and programs and sharing information. Don’t forget to include a Donate now button in your e-newsletters to drive traffic to website and urge people to donate online. There are various online email communication services available which make it simpler to launch a newsletter. For some small NGOs this can be financially challenging, but it is an investment that should be made. NGOs can seek a sponsor for this in exchange of promoting their business in the e-newsletters.

3. Study the working of large NGOs

Small Ngo’s can learn a lot by studying online fundraising by larger NGOs. Analysing their website, donation pages and following their social media pages would help learn a lot.

4. Create Social Media Pages

Creating a Facebook and other social media pages should be the first step to mark an NGO’s presence online. Social media doesn’t need to be complicated, it can be just a platform to share your work, success stories and how you are improving lives of people. It can be amazing to see how many people will discover your organisation through this, if you invest just a little time and effort.Thus, resulting in online fundraising for NGOs.

By following the above mentioned steps, you canplan how to raise funds for NGOs and reach a huge new generation of web audience. Not to forget that connecting with potential donors online is comparatively much cheaper and more cost effective. Thus, collecting larger contributions with online fundraising for NGOs,  than the likely contributions from traditional fundraising.